Ed has over 35 years’ experience as a general management, branding, marketing and communications consultant in Australia/Asia Pacific region. He has a Bachelor Degree in Economics from Monash University (Australia). Born in the UK, Ed started his Australian career as a Brand Manager with Unilever before starting his own ad agency, Burrows Doble Lawrence. Other Melbourne-based roles held by Ed are Marketing & Sales Director of Canada Packers Australia, Managing Director of WCRS/Ball Partnership, Managing Director of Y&R Mattingly, and Chairman/ CEO of McCann-Erickson. Ed worked for J Walter Thompson in 1992 as Managing Director JWT Melbourne and then COO JWT Australasia ultimately becoming International Vice President of JWT, and appointed Regional President of JWT Ventures Asia Pacific. By 2000, Ed was Executive Vice President JWT Asia Pacific, and a Member of the Regional Board. Leaving full-time employment in 2004, Ed remains in consulting and is the Principal of Doble and Company Pty Ltd based in Melbourne.